Prior to deciding to select what you believe is the ideal color off Pantone Colour Books, stop for a moment and consider your audience. This is especially important if you’re marketing or selling globally as an alternative to locally. You can see, different colors have different meanings to different people. If you’re new to the cultural significance of a certain color the product, brand, or identity you’re promoting might end up failing before it features a possibility to take off! Let’s take a close look at the cultural significance of color in just two of today’s emerging economies.
In China, colour red is perhaps the most significant. No where is this color more prominent than in the Chinese flag. Representing good fortune and joy, red is among the most used colors during Chinese holidays and family gatherings. It is additionally the colour chinese people associate with fire, among the five elements its people believe create anything that exists naturally.
Interestingly, while the color black in Western culture represents mourning, the symbolic color for mourning in China is white. Yellow is the color chinese people associate with another in the five elements, the Earth, and thus, this color represents royalty.
In India, the colour red represents something quite different: Purity. That’s contrary to Western cultures the location where the color white is commonly used to symbolize purity. Indian brides traditionally wear red gowns and once married their foreheads are adorned having a red dot or tikka, the symbol of commitment. As the wedding represents 81dexrpky beginning of your union of two individuals, the colour red also symbolizes fertility and prosperity. The hue green represents the harvest or possibly a new beginning and, as with America, green is symbolic of nature. In India green can also be the hue utilized to honor Islam.
As fashionable as green is, don’t apply it if you intend on doing business with Indonesian people. That’s because in Indonesia, green is a forbidden color. In countries with dense jungles like individuals in South America, green represents death. But in the center East, green is definitely the shade of luck. In Iran, blue symbolizes immortality and also in Saudi Arabia, yellow represents reliability and strength.
Color has tremendous cultural significance and selecting the wrong color can spell disaster. So don’t whip from the Pantone color system and randomly choose. Instead, know your audience and make sure you research your options!